Sharon White's Articles in Sales - MyArticlePub.com

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Benefits of the Price Discrimination to Consumers Price discrimination is the capability of the seller to supply same products at different prices. The prices of the same product might vary during the day period as in case with the ticket prices which are usually higher during the busy hours. The price can also be different when sold at different places. It can also depend on the income of the customer, for example pensioners usually pay less.