Network Marketing- Not Just Sales! Part 1
Ruth Marquis Haines
If You Want To Become a Top Recruiter in Your MLM, Save Yourself Some Blood, Sweat, and Tears...Stop Selling! How much it is worth to be the Top Recruiter of your company?
Network Marketing or Multi-Level Marketing is not only a sales business. Yes, you must sell product or get people on your service. However, this should not be done with a sales mindset. What do you think about the person that sold you your car, house, or life insurance?
Maybe you had a great experience or an awful one. Either way, if you remember this personís name, you remember that you didnít really have interest in what they were doing. And that is not duplicable.
Have you heard this before? Sell, Sell, Sell! Recruit, Recruit, Recruit! Thatís where the fast money is. Are you in your business short-term or long term? If you have to sell your family on your product, what happens when they don't see results right away? Will they drop your service because something went wrong, so it must not work?
If you sell your family and friends on getting into the business, what is going to happen next month? Will it then be your job to sell them on working their business?
No. That is not what Network Marketing is about, if you are in it long-term. You have to do more than sell and recruit. This business is set up so that you don't have to do all of the talking. Your tools should do the explaining for you. All you have to do is let your prospects sell themselves. People like to think that buying was their idea, not yours.
So it is definitely not your job to sell. Your job is to point and sponsor. Point to your marketing materials and sponsor and train your people.
Have You Taken The Time To Learn What Network Marketing Is About?
Well, I want to share with you the two major things Network Marketing involves.
1. Network Marketing Is A "Relationship" Business.
You absolutely must build relationships in this kind of business. People don't care about your company or the "best opportunity out there". They simply care about how you can help them solve their problems.
People join people not companies. People simply could care less if your company is debt-free or has the most lucrative compensation plan. They don't even care if you know the company's history. There's a saying that goes: people don't care how much you know until they know how much you care.
People looking at your business want to know if you can help them and if they can trust you. Will you be able to assist them towards their goal? You must have a servant's heart.
If you have good customer service and a great relationship, they won't cancel because the company took too long to do this or someone didn't call them back right away. They will stay on because they trust that what you promoted to them would overall benefit them like you said it would.
For example, even though McDonalds' doesn't have the best food, they are pretty successful, right? McDonalds' knows that just because a worker messes up an order that they won't lose a customer. Why? Because, that customer has been coming to McDonalds' since they were a kid. Now that customer brings their children there. This type of relationship develops over time and the same goes for your business.
ImagineÖyou own your own franchise and your people wonít quit because you didnít have to sell them. They sold themselves and trust in your system. They are in long-term because you took the time to build a relationship and let the system train them.
2. Network Marketing Is NOT Just "A Numbers Game."
People are people and not numbers. It is true that you should not dwell on the people that say no. However, if you burn through your warm market with hard-sell techniques, you are only making things harder on yourself.
Do your prospects have hopes, dreams, and goals? Take the time to get to know what they are. When you want them in your business...listen. When they get in your business...listen.
Find out their why. Don't use their why against them. Use their why to help them get what they came into your business to get.
Many sponsors operate in the "Phase 1" mentality constantly.
All they do is get people in. That's it. No training or mentoring involved. Those people quit and they find new people to replace them. It is always important to bring new team members to the table.
However, you must build relationships with everyone in your organization or they will flat out quit on you.
Get to know them and their family. If you communicate with them effectively, you should know the names of their kids or spouse. Everything is not always about business. Now this is important: Businesses come and go, but relationships last. If you had to walk away from your business today, how many friends would you still have? Think about that.
The "sale"(for customers) or "agreement" (for reps) papers are not the end of your relationship; it is just the beginning. If something should go wrong, you should be the first to know. This builds your retention tremendously. But most importantly, will help build stronger relationships.
Your customers and representatives will bring you referrals because they trust you with their people. So if you take the time to build your empire of close-knit business associates, you will surely reap the benefits.
Find a system that helps you do this. Find a great one hereÖ
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Ruth Marquis Haines is an experienced network marketer who is dedicated to helping people achieve financial freedom through network marketing. To find out how to sponsor more people than ever and keep them, visit == >
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