Ever hear somebody say, "I've got some good news, and I've got some bad news."?|
Author: _Donovan Baldwin
Well, network marketing falls into that category.
Where the problem arises is that the good news and the bad news is the same news. Whether it's good or bad in someone's mind depends on their perception and point of view.
The good AND bad news about a home based network marketing business is that it's easy! This seems like a good thing, but can lead to bad things.
First, I made the statement above because I have worked a lot of jobs at pick and shovel level and at executive level, and several in between. Secondly, I have participated in quite a few network marketing opportunities, and failed miserably in many...until one day, the light came on, and I realized how easy network marketing really is! I am now quite successful with my home based network marketing business, and would like to share a little of what I have learned with you.
I have spoken to other successful network marketers, including a couple of millionaires, and they seemed to be a little dazed at the fact that money was flowing in without them having to do much of anything.
The problem is that many network marketers use the ease of network marketing as the bait to attract recruits into their programs, without being able or willing to explain the facts of a network marketing business to their new recruits.
Let's examine this.
There's Fred and there's Sandra.
Fred sees a bunch of ads and job opportunities, but the one that catches his eye and lures him in is the one which offers him a huge income with little or no effort on his part. The business sounds good to him, but odds are, once whoever recruits him gets his money, Fred will never hear from his upline again. At least network marketing was easy for that guy, huh?
Sandra, on the other hand, is not looking for a get-rich-quick-scheme. She's willing to invest some of her time to acquire sweat equity in a home business. She understands about train-up times and learning curves, and she is willing to study, pay her dues, and take her lumps. She realizes that she needs to begin with an honest reliable business, offering a good product or service, with a decent business opportunity attached. She does her homework, makes her mistakes, and then.....
She believes that with time and experience it will get better.
She's right, by the way.
Be honest now. Who is most likely to succeed in life, work, relationships, anything?
You know what?
I think I like Sandra and respect her opinion on things. If she's talking, I'm probably going to listen.
Fred, on the other hand, will probably turn me off almost as soon as he opens his mouth.
Okay, POP QUIZ!
Since network marketing is about one person telling another person about a product or opportunity; and, since a lot of this transfer of information depends on trust and sincerity, who's going to be the best network marketer? Fred or Sandra?
You know, in network marketing, the best marketer is not always the person with all the facts and figures at hand. First of all, the best network marketers are people who network. I bet Sandra has a lot of friends. Fred will probably tell himself he's going to do something, but at best, he's probably going to sit in a room all day studying facts and figures, but if he isn't on the street talking to people, or answering the phone as they call in...he isn't selling anything or signing anybody up.
Take another look at Fred and Sandra.
Even if neither makes it big in network marketing, who is going to gain the most from the experience?
Sandra, of course!
You know what's really bad about this?
After Fred fails, he is going to feel like he's been lied to, ripped off, conned! What's he going to do about it? He's possibly going to tell any one he can that such-and-such a company, or even network marketing in general, is a real rip-off.
Now he's network marketing with a vengeance! Why couldn't he do that as a distributor?
Well, he could have!
Anybody could have.
That's why network marketing is so easy!
All you have to do is tell people about your product, service, or opportunity. If you really believe what you are saying, if the product is a good product, and the company is a reputable business, why shouldn't you be happy to tell people that they can get soap, cellular phones, plastic ware, insurance, vitamins, or weight loss products from you? If that person doesn't want to buy from you, fine! Go tell somebody else. Sooner or later, somebody will buy something.
That's the start of your customer base. Go out and do the same thing again. You will get another customer. Keep it up and you will see a regular income appear. Just don't give up!
Once you have customers, treat them right and they will possibly order from you again. If they like the product and the way they are treated, they will possibly send their co-worker or sister to you. That's network marketing which will work for you, and you don't even have to present a sales pitch to them. Their sibling or co-worker did it for you.
You know what....?
If they send their sister AND a co-worker, they might be pretty good at this network marketing thing. That could be the start of a marketing network, couldn't it?
If they sign up or are thinking about it, why not give them a copy of this report?
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The author is retired from the Army after 21 years of service. He has worked as an accountant, purchasing agent, optical lab manager, restaurant manager, instructor and long-haul, over-the-road truck driver. He has been a member of Mensa for several years, and has written and published poetry, essays, and articles on various subjects for the last 40 years. He has been an active internet marketer since 2000, and now makes his living online. To learn more about improving your marketing performance, please visit marketingsecrets.xtramoney4me.net. To read more articles by the author, please visit his blog at donovanbaldwin.blogspot.com/.
To get your own money-making website and complete training program, please visit www.donovanbaldwin.com